Contents
- Cookie sales statistics by retail channel: center store and perimeter cookies
- Cookie sales statistics for traditional, frosted, seasonal, and tray cookies
- Cookie sales statistics for leading cookie brands and private label
- Cookie sales statistics: household spending trends
- cookie sales: Cookie dough sales statistics and frozen cookie dough trends
- Sources
Cookie sales statistics by retail channel: center store and perimeter cookies
Retail channel figures show how different the measured cookie segments can look over similar annual windows. In the 12 months ending April 1, 2024, Circana perimeter cookie dollar sales increased 3.8% to $2.7 billion, while unit sales rose 0.2%. A separate center-store report described dollar sales as 5.4% higher than the previous 52-week period, reaching $1.1 billion, even as unit sales decreased 4.6%. The center-store value is reported in the source as dollar sales, but the source material contains an apparent unit inconsistency elsewhere in its 2025 coverage, so it is best read with its stated scope and date rather than used to calculate a channel comparison. Source: State of the Industry 2024
| Retail segment | Reported dollar sales | Change | Period and scope |
|---|---|---|---|
| Perimeter cookies | $2.7 billion | +3.8% dollars; +0.2% units | 12 months ending April 1, 2024 |
| Center-store cookies | $1.1 billion | +5.4% dollars; -4.6% units | Circana 12-month report; dollar comparison versus previous 52 weeks |
| Perimeter cookies | $3.2 billion | +2.3% | Latest 52 weeks ending March 23, 2025 |
The 2025 perimeter reading comes from Circana’s U.S. Multi Outlet with C-Store coverage. It is a later 52-week observation and provides a useful dated snapshot: perimeter cookies generated $3.2 billion, up 2.3%. It should not be treated as a direct like-for-like growth calculation against the earlier $2.7 billion figure, because the periods differ. Source: SOI Cookies, June 2025
The dollar and unit measures also describe different things. Dollar sales can rise while unit sales fall, as the center-store figures illustrate. These observations alone do not establish why that happened; they simply show that the sales value and number of units moved in different directions in that reported period. Source: State of the Industry 2024
Cookie sales statistics for traditional, frosted, seasonal, and tray cookies
Within perimeter cookies, traditional cookies reached $1.8 billion after a 6.7% sales increase during the 12 months ending April 1, 2024. Private-label producers accounted for $1.6 billion in that subcategory. The source describes private label as taking the lion’s share, but the figures here retain the reported sales values without deriving a new percentage. Source: State of the Industry 2024
Center-store traditional cookies brought in $892.2 million in the 12-month period reported in June 2024. For center-store iced or frosted cookies, sales climbed 8% to $155.8 million. These are category-specific totals, so they belong alongside their own segment definitions rather than being blended into a single cookie-market estimate. Source: State of the Industry 2024
| Cookie type and channel | Sales | Reported change | Measurement window |
|---|---|---|---|
| Perimeter traditional | $1.8 billion | +6.7% | 12 months ending April 1, 2024 |
| Private-label perimeter traditional | $1.6 billion | Not stated | 12 months ending April 1, 2024 |
| Center-store traditional | $892.2 million | Not stated | 12-month period reported June 6, 2024 |
| Center-store iced/frosted | $155.8 million | +8% | 12-month period reported June 6, 2024 |
Seasonal and tray products provide a more recent perimeter snapshot. For the latest 52 weeks ending March 23, 2025, private-label holiday or seasonal cookies recorded $17.2 million in sales, up 20.4%. Perimeter cookie tray and kit sales were $151.5 million, an 8.6% increase. Within tray and kit cookies, private label generated $131.3 million, up 16.4%. Source: SOI Cookies, June 2025
The same report says center-store assorted or multi-pack cookies reached $3.7 million, an increase of 27.8%. Its article text describes a 52-week period ending April 20, 2025, while the chart source note says the latest 52 weeks ended March 23, 2025. That date discrepancy is relevant when comparing this figure with other observations, so the sales value and growth rate are presented with both source dates in view. Source: SOI Cookies, June 2025
Cookie sales statistics for leading cookie brands and private label
Brand-franchise scanner data for the 52 weeks ending December 29, 2024, rank Nabisco first among the listed cookie franchises, with $4,400,579,837 in sales, a 1.5% year-over-year increase, and 29.9% of the category. Private label ranked second at $3,058,714,159, up 5.0%, and represented 20.8%. The source describes the figures as projected Circana U.S. multi-outlet sales including convenience-store checkout scanners; coverage includes grocery, drug, mass market, convenience, military, and select club and dollar retailers, while excluding some channels such as food service. Source: U.S. Cookie and Snack Sales
| Rank | Cookie brand franchise | Sales | Change year over year | Share of category |
|---|---|---|---|---|
| 1 | Nabisco | $4,400,579,837 | +1.5% | 29.9% |
| 2 | Private Label | $3,058,714,159 | +5.0% | 20.8% |
| 3 | Little Debbie | $947,618,237 | -0.7% | 6.4% |
| 4 | Pepperidge Farm | $620,969,833 | -3.4% | 4.2% |
| 5 | Belvita | $597,404,569 | +3.0% | 4.1% |
| 6 | Keebler | $427,846,246 | -1.8% | 2.9% |
| 7 | Tate’s Bake Shop | $213,819,430 | -4.0% | 1.5% |
| 8 | Marinela | $207,725,821 | +13.0% | 1.4% |
| 9 | Voortman Bakery | $197,387,202 | -1.4% | 1.3% |
| 10 | Nature Valley | $163,758,420 | +20.2% | 1.1% |
The rankings show varied annual movement among the listed franchises: some recorded gains and others declines. They also distinguish dollar sales from category share and year-over-year change. These are three separate reported measures, and the table preserves each as printed for the same 52-week period. Source: U.S. Cookie and Snack Sales
A later basic-cookie category report gives a different scope and date. For the 52 weeks ending September 6, 2026, Mondelez International sales in the U.S. basic cookies category were $5 billion, down 1%; Pepperidge Farm sales were $1.5 billion, down 2.3%. These are company-level figures in the basic category and should not be spliced into the 2024 brand-franchise table as if they were the same series. Source: Cookies can connect with the promise of indulgence and nostalgia
Cookie sales statistics: household spending trends
The Bureau of Labor Statistics reports average annual consumer-unit expenditures, meaning household spending, rather than total U.S. cookie sales. The historical series begins with $49 per household in 2013, followed by $47 in 2014 and $47 in 2015. It then records $50 in 2016, $56 in 2017, $57 in 2018, and $56 in 2019. Source: BLS, Spending on candy, cookies, and cakes in 2023
| Year | Average annual household cookie expenditure |
|---|---|
| 2013 | $49 |
| 2014 | $47 |
| 2015 | $47 |
| 2016 | $50 |
| 2017 | $56 |
| 2018 | $57 |
| 2019 | $56 |
| 2020 | $58 |
| 2021 | $65 |
| 2022 | $72 |
| 2023 | $91 |
The series continues at $58 in 2020, $65 in 2021, $72 in 2022, and $91 in 2023. BLS reports that average household cookie expenditure increased 26.4% in 2023 and 85.7% from 2013 to 2023. Those are reported expenditure changes for consumer units, not measures of retail category revenue, cookie volume, or individual household purchases. Source: BLS, Spending on candy, cookies, and cakes in 2023
This distinction matters when reading the figures beside retail scanner data. The household series is an annual average expenditure measure; the channel and franchise observations report sales over defined retail coverage and time windows. They illuminate different parts of the cookie market and cannot be converted into one another using the figures presented here. Source: BLS, Spending on candy, cookies, and cakes in 2023
cookie sales: Cookie dough sales statistics and frozen cookie dough trends
Cookie dough was a declining subcategory in the 12-month period reported June 6, 2024: sales fell 20.4% to $30.2 million. Ben & Jerry’s, the subcategory leader in the report, recorded $15.9 million, down 31.9% from the previous period. These values describe the cookie-dough subcategory and its named leader for that report window. Source: State of the Industry 2024
Frozen dough brand Doughp moved in the opposite direction over the same reported 12-month period. Its sales were $548,157, an increase of 48.4%. The contrast between the subcategory decline and Doughp’s increase is a comparison of reported directions and values; it does not establish a cause or imply that the brand’s sales offset the wider subcategory movement. Source: State of the Industry 2024